© Written By Jimmy Sweeney
Author of the new, Effective, "Amazing Cover Letter Creator"
Effective cover letters read just like an effective sales letter.
However, just like the late, great Rodney Dangerfield, the 'humble' cover letter gets no respect either.
Job-seekers spend so much time and energy on their resume they've got nothing left to offer their poor, neglected, non-effective cover letter.
BIG... BIG, mistake!
It is the well-written cover letter NOT the resume that can single-handedly land you more job interviews. The effective cover letter is your one chance to really 'market' yourself to an employer using proven marketing strategies rarely found in the typical cover letter.
Conversely, there is only so much you can do with the traditional CV or resume. I believe the carefully crafted cover letter is more important to your job search success than any other written document including the resume.
As a direct marketing professional for almost 20 years, I proudly bring to you:
7 elements of a highly effective cover letter
1. ADDRESS your cover letters to a REAL PERSON. Do your best to find out TO
WHOM you should address your cover letter. 'Dear Manager' is lifeless.
2. OPEN with an attention-grabbing first sentence to really 'grip' the reader. This will almost guarantee your cover letter and resume get a much closer look.
3. REMEMBER Less is MORE. The best cover letters have plenty of white space... clear, focused, short and sweet gets the interview every time.
4. FOCUS on what you can do for the employer. How can you benefit the company specifically? Do a little research and relate this simply and clearly in your letter.
5. CHOOSE WORDS that show enthusiasm and passion for the position you seek, (BIG, BIG SECRET!) Then, carry this passion into the interview with you.
6. REQUEST ONE ACTION you want the employer to take: "I would really like the opportunity for a personal interview this week." (You never know until you ASK).
7. END your cover letter with something enthusiastic and telling like, "I look forward to being interviewed at your earliest convenience. Thank you so much for this opportunity." Sincerely, Jane Jobseeker. (Notice how Jane ASSUMES she'll land the interview? This is clever, smart, and it works like a charm).
Think of your cover letter an effective sales letter. The only purpose of your job search cover letter is to land you more job interviews. That's the bottom line. By using the proven marketing strategies I've outlined above you will land more quality job interviews than your competition.
You must get your 'foot in the company door' first to have any chance at all. An effective cover letter you can blow several doors wide open immediately. More job interviews translate to a wider range of opportunity and (drum roll please)... more job offers.
Finally, the most important advice I can offer you is this: For a highly effective job search, follow-up every job lead, contact, and communication. Following up is the 'golden key' to getting hired for the job of your dreams. Use follow-up cover letters, thank you letters, even a few follow-up phone calls. Following up actually DOUBLES your chance for success. It is also the one missing ingredient in 99% of all job seekers 'recipe book.' Good news for you.
Now get out there and create your own luck!
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